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Today, Benidorm is really a thriving, bustling tourist destination. Indeed, the sheer amount of tourists every year make it the third busiest destination in Europe. The only real two which get more traffic are London and Paris. Benidorm holidays are known for providing incredible beaches, thriving nightlife and towering hotels, but it wasn't always this way.

Until Pedro Zaragoza Orts, the protagonist of our tale, came along, Benidorm was a small, coastal fishing village. It'd a great climate and magnificent mountains, but seemed destined to remain beautiful yet unknown. In 1950, Zaragoza was appointed mayor. Recognising the potential of the spot, and knowing what developments had been occurring in northern Europe, he go about turning it right into a tourist hotspot. escort Tweed Heads

He started by arranging for water to be pumped to the village from ten miles away, ensuring a big enough supply for his vision. The next thing was to have touching major airlines in northern Europe and start encouraging the holiday makers. The slogan "sun and beach" was sent out, and planeloads of British tourists started initially to arrive. Cheap holidays to Benidorm were the newest tourist magnet, it seemed.

As more and more tourists flooded in, they brought using them a product that had become normal and commonplace in northern Europe, but in Franco's Spain caused uproar and went against the traditional Catholic values which were being enforced. The bikini hit Spain, but wearing it was forbidden. In 1953 though, Zaragoza allowed bikinis to be worn in Benidorm, saying that "you couldn't stop it."

The backlash was amazing. Members of the Civil Guard grappled with ladies in bikinis, escorting them from beaches and public areas, and Zaragoza was threatened with excommunication by the local archbishop. Until one morning, at 6AM, Zaragoza set off on his Vespa, making the eight hour trip to Madrid to ask Franco to provide his permission for bikinis to be worn in Benidorm.

"I changed my shirt," he says, "but I went into the General with my trousers spattered with motor oil... He backed me, and the bikini stayed."

But more liberal fashion policies aren't the only real basis for Benidorm's success. In 1954, Zaragoza created and enforced the'Plan de General de Ordenación ', which ensured every building site might have a place of land that wouldn't be employed for construction, but must certanly be maintained as a somewhat plant-filled area, purely for leisure. This meant that Benidorm avoided going the way in which of other cities and being entirely swallowed by grey skyscrapers, and could maintain its lush, green appearance. Oriental Escorts

Benidorm's success today, and the sheer level of holidays to Benidorm each year, is really a testament to the task Zaragoza did, and his example was followed all across Spain. He continued to become a director in multiple companies, in addition to president of his province's council, a civil governor and a person in Parliament, but Benidorm will remain his legacy.